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Marketing and Sales – Right on Target

April 3 @ 10:00 am - 4:00 pm


Marketing and Sales – Right on Target (5 hours) $80 + tax 

Focus on your Customer Relationships and determine the right Channels to market and deliver your Value Propositions to your Customer Segments.

  • Discover the 4 Ps of Marketing – Price, Place, Promotion  and  Product. 
  • Create marketing and delivery Channels for your Customer Segments with a focus on your target market.
  • Use branding to effectively communicate   to your Customer Segments.
  • Select the right Channels to attain and retain your Customer Segments  including but not limited to: advertising (including online), sales promotion, events and experiences, public relations,  publicity, direct marketing, interactive marketing, word of mouth marketing, personal selling, e-mail marketing, social media marketing, search engine marketing.
  • Learn skills you can apply to create a digital marketing strategy.
  • Incorporate your marketing and sales information into a business plan template

This workshop will be held ONLINE via ZOOM.

For more info, email: general@cfdc.bc.ca


April 3
10:00 am - 4:00 pm


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