Gain knowledge about your customer segments and value propositions to further develop your business strategy. You are encouraged to bring a laptop or tablet.

• Learn sources and methods for conducting primary and secondary market research, including: industry trends, reports, and benchmarking data, demographic information, determining market size, designing customer surveys, utilizing focus groups, customer segment and target market profiling, competitive analysis and SWOT analysis.
• Use market research to understand your customer segments and design your value propositions.
• Analyze data and interpret information to strategically project sales volumes in your market area.
• Begin exploring industry research and creating customer survey tools in the classroom.
• Incorporate your market research into a business plan.

Are you a small business that would like to be better noticed on the web? Have you ever considered expanding your business to include online sales? If you are looking for tips and tools to grow your business online, then this hands-on workshop is for you.  Community Futures is partnering with Sandy and Carlie from The Edge Communications, to bring you the tools you’ll need to build your presence online. They will also share tips on how to better engage with customers, and provide e-commerce basics. Small businesses will also be eligible for 10 weeks of additional support following the workshop.