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Market Research – Validating Your Assumptions

May 31, 2023 @ 10:00 am - 4:00 pm


Market Research – Proving Assumptions (5 hours) $80 + tax 

Gain knowledge about your Customer Segments and Value Propositions to further develop your business strategy.  Bring your tablet or laptop if you have one!

  • Learn sources and methods for conducting  primary and secondary market research including: industry trends, industry reports, industry benchmarking data, demographic information, determining market size, designing customer surveys, utilizing focus groups, customer segment and target market profiling,, competitive analysis and SWOT analysis.
  • Use market research to understand your Customer segments and design your Value Propositions.
  • Analyze data and interpret information to strategically project sales volumes in our market area.
  • Begin exploring industry research and creating customer survey tools in the classroom.
  • Incorporate your market research into a business plan template

This workshop will be held ONLINE via ZOOM.

For more info, email: general@cfdc.bc.ca


May 31, 2023
10:00 am - 4:00 pm


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