Market Research – Validating Your Assumptions

Market Research – Validating Your Assumptions (5 hours) $80 + tax 

Gain knowledge about your Customer Segments and Value Propositions to further develop your business strategy.  Bring your tablet or laptop if you have one!

• Learn sources and methods for conducting  primary and secondary market research including: industry trends, industry reports, industry benchmarking data, demographic information, determining market size, designing customer surveys, utilizing focus groups, customer segment and target market profiling,, competitive analysis and SWOT analysis.
• Use market research to understand your Customer segments and design your Value Propositions.
• Analyze data and interpret information to strategically project sales volumes in our market area.
• Begin exploring industry research and creating customer survey tools in the classroom.
• Incorporate your market research into a business plan template

This workshop will be held ONLINE via ZOOM.

For more info, email: general@cfdc.bc.ca