Focus on your customer relationships and determine the right channels to market and deliver value propositions to your
customer segments.

• Discover the 4 Ps of Marketing.
• Create marketing and delivery channels for your customer segments, with a focus on your target market.
• Use branding to effectively communicate to your customer segments.
• Select the right channels to attain and retain your customer segments, including: advertising (including online), sales promotion, events and experiences, public relations, publicity, direct marketing, interactive marketing, word-of-mouth marketing, personal selling, e-mail marketing, social media marketing, and search engine marketing.
• Learn skills that you can apply to create a digital marketing strategy.
• Incorporate your marketing and sales information into a business plan.

Determine and describe your Key Resources, Key Activities and Key Partners.

• Key Resources – Identify the key resources you need to start and grow your business: facilities, equipment, supplies,
  software, inventory and more.
• Key Activities – Outline your production or service plan, develop an operating cycle, set goals and milestones, draft
  contracts and agreements, learn about risk management and plan contingencies.
• Key Partners – Identify and describe who will help you to leverage and grow your business: is it through the
  assistance of professional experts, contractors, suppliers, associations?
• Learn HR management and development, including an overview of employment law.
• Gain insight into succession planning to know your options and prepare your business for an eventual exit strategy.
• Incorporate your business operations information into a business plan

Are you looking to connect with other Women in Business during these uncertain times?  Are you tired of being stuck at home and would like to connect with some friendly faces?  Make some lunch and join us the for our  LEAP for Women in Business Online Networking Lunch to learn, share and reveal in the distinct gifts women have to offer the business world.

We’re doing lunch online the same as we’ve done it before, just not in the same room.  We will have an opportunity to introduce yourself and what you do, we will have a guest speaker and if time permits some inspiring stories of how you are spending your time through COVID-19.  We will open the Zoom Room at 11:30 am so feel free to come early and chat with some of those you haven’t seen in awhile.

Describe your revenue streams and cost structure to prepare for and project your financials for your first year in business.

• Explain your revenue streams and determine your sales forecast assumptions.
• Create monthly cash flow assumptions to determine your cost structure, while learning how to prepare a cash flow statement to outline your monthly financial flow of cash into and out of your business.
• Receive tax tips to prepare you for your first year in business.
• Understand how to analyze an income statement and balance sheet.
• Incorporate your financial assumptions into a business plan and create financial projections using our pre-formulated Excel templates.

Gain knowledge about your customer segments and value propositions to further develop your business strategy. You are encouraged to bring a laptop or tablet.

• Learn sources and methods for conducting primary and secondary market research, including: industry trends, reports, and benchmarking data, demographic information, determining market size, designing customer surveys, utilizing focus groups, customer segment and target market profiling, competitive analysis and SWOT analysis.
• Use market research to understand your customer segments and design your value propositions.
• Analyze data and interpret information to strategically project sales volumes in your market area.
• Begin exploring industry research and creating customer survey tools in the classroom.
• Incorporate your market research into a business plan.

Are you looking to connect with other Women in Business during these uncertain times?  Are you tired of being stuck at home and would like to connect with some friendly faces?  Make some lunch and join us the for our  LEAP for Women in Business Online Networking Lunch to learn, share and reveal in the distinct gifts women have to offer the business world.

We’re doing lunch online the same as we’ve done it before, just not in the same room.  We will have an opportunity to introduce yourself and what you do, we will have a guest speaker and if time permits some inspiring stories of how you are spending your time through COVID-19.  We will open the Zoom Room at 11:30 am so feel free to come early and chat with some of those you haven’t seen in awhile.