Focus on your customer relationships and determine the right channels to market and deliver value propositions to your
customer segments.

• Discover the 4 Ps of Marketing.
• Create marketing and delivery channels for your customer segments, with a focus on your target market.
• Use branding to effectively communicate to your customer segments.
• Select the right channels to attain and retain your customer segments, including: advertising (including online), sales promotion, events and experiences, public relations, publicity, direct marketing, interactive marketing, word-of-mouth marketing, personal selling, e-mail marketing, social media marketing, and search engine marketing.
• Learn skills that you can apply to create a digital marketing strategy.
• Incorporate your marketing and sales information into a business plan.