Gain knowledge about your customer segments and value propositions to further develop your business strategy. You are encouraged to bring a laptop or tablet.

• Learn sources and methods for conducting primary and secondary market research, including: industry trends, reports, and benchmarking data, demographic information, determining market size, designing customer surveys, utilizing focus groups, customer segment and target market profiling, competitive analysis and SWOT analysis.
• Use market research to understand your customer segments and design your value propositions.
• Analyze data and interpret information to strategically project sales volumes in your market area.
• Begin exploring industry research and creating customer survey tools in the classroom.
• Incorporate your market research into a business plan.