Market Research - Validating Assumptions

Tuesday, May 30, 2017 - 10:00 am to 4:00 pm 80.00 + tax Click Here to Register Community Futures Events

Venue: Community Futures Fraser-Fort George

Address: 1566 7th Avenue, Prince George, B.C. V2L 3P4

Phone: 250.562.9622

Gain knowledge about your Customer Segments and Value Propositions to further develop your business strategy.  Bring your tablet or laptop if you have one!

  • Learn sources and methods for conducting¬† primary and secondary market research including: industry trends, industry reports, industry benchmarking data, demographic information, determining market size, designing customer surveys, utilizing focus groups, customer segment and target market profiling,, competitive analysis and SWOT analysis.
  • Use market research to understand your Customer segments and design your Value Propositions.
  • Analyze data and interpret information to strategically project sales volumes in our market area.
  • Begin exploring industry research and creating customer survey tools in the classroom.
  • Incorporate your market research into a business plan template.