Rural Business Expanding Success
The Rural Business Expanding Success (RBES) project is designed to provide existing small and medium sized business in the rural regions and communities of the Regional District of the Fraser Fort George with easy access to training and support that will develop critical tools and support to expand or grow the business.
Through face to face delivery and ongoing support 4 specific skills training modules will be delivered in Mackenzie, Valemount, and McBride.
Module 1: Expand target markets through social media marketing. Specifically learning how to use social media to connect with the business target markets.
Module 2: Online Sales: developing the skills, knowledge and expertise to sell their products or services outside of the communities
Module 3: Human Resources and Retention strategies: providing skills training to retain highly skilled staff that are committed to the business.
Module 4: Leadership by design is focused on community leaders that are interested in becoming business mentors, sharing knowledge and expertise to enable the success of others.
Robson Valley Agribusiness
The Robson Valley Agribusiness program is designed to provide current agri-business operators in the Robson Valley region with access to training, and tools and resources to explore opportunities for business growth and market expansion.
Through delivery of five face to face workshop modules that will be delivered in McBride in Spring 2018, and Valemount in Fall 2018.
Module 1: Understanding the Opportunities for Growth: This module helps participants understand new opportunities in agri-business and specifically learning how to validate trends through market research.
Module 2: Ways to Capture the Opportunity: This module helps participants understand the process of developing an opportunity map and learning about different business strategies that can support expansion such as diversification, innovation, partnerships, clusters and cooperatives.
Module 3: Marketing Plan: This module helps participants understanding the value of marketing and different approaches that can be successful to marketing an agri-business.
Module 4: Online Marketing and E-Commerce: This module helps guide participants through the world of online marketing and what opportunities exist for business expansion though e-commerce.
Module 5: Introduction to Value Chain: Understanding what a value chain is and why they are critical for a successful agri-business.