Advertising is expensive; publicity costs very little, and often offers far more benefit, because of the credibility that comes with having your name or business mentioned by an independent third party. In this seminar, you’ll find out the 7 best steps to a productive media relationship, 5 roadblocks to getting coverage, 3 secrets for a really, really good media interview, and the 1 thing you need to do in your media strategy. Seminar attendees will take away a checklist to use for drawing up a media strategy plan; a format to use in writing and sending out a news release; a list of “do’s and don’ts” to use if they are asked for an interview, and a self-evaluation tool they can use on an ongoing basis, as they develop their media skills.

This seminar is hosted at Small Business BC in Vancouver and delivered to other locations via
live video conference.

V/C Facilitator: Gail Hulnick
Venue: Community Futures Training Room
Date: February 20
Time: 1:00 pm to 4:00 pm

Workshop Fee $39.00
Register Online at www.smallbusinessbc.ca/seminars