Address: 1566 7th Avenue, Prince George, B.C. V2L 3P4
Phone: 250 562 9622
Gain knowledge about your customer segments and value propositions to further develop your business strategy. You are encouraged to bring a tablet or laptop.
Learn sources and methods for contucting primary and secondary research, including: industry trends, industry reports, industry benchmarking data, demographic information, determining market size, desiging customer surveys, utilizing focus groups, customer segment and target market profiling, competitive analysis and SWOT analysis.
Use market research to understand your customer segments and design your value propositions.
Analyze data and interpret information to strategically project sales volumes in your market area.
Begin exploring industry research and creating customer survey tools in the classroom.
Incorporate your market research into a business plan template.