Market Research - Validating Your Assumptions

Tuesday, December 12, 2017 - 10:00 am 80.00 + gst Click Here to Register Community Futures Events

Venue: Community Futures Fraser-Fort George

Address: 1566 7th Avenue, Prince George, B.C. V2L 3P4

Phone: 250 562 9622

Gain knowledge about your customer segments and value propositions to further develop your business strategy. You are encouraged to bring a tablet or laptop.
  • Learn sources and methods for contucting primary and secondary research, including: industry trends, industry reports, industry benchmarking data, demographic information, determining market size, desiging customer surveys, utilizing focus groups, customer segment and target market profiling, competitive analysis and SWOT analysis.
  • Use market research to understand your customer segments and design your value propositions.
  • Analyze data and interpret information to strategically project sales volumes in your market area.
  • Begin exploring industry research and creating customer survey tools in the classroom.
  • Incorporate your market research into a business plan template.