Marketing and Sales - Right on Target

Tuesday, November 21, 2017 - 10:00 am 80.00 + gst Click Here to Register Community Futures Events

Venue: Community Futures Fraser-Fort George

Address: 1566 7th Avenue, Prince George, B.C. V2L 3P4

Phone: 250 562 9622

Focus on your customer relationships and determine the right channels to market and deliver your value propositions to your customer segments.

  • Discover the 4 P's of Marketing
  • Create marketing and delivery channels for your customer segments with a focus on your target market.
  • Use branding to effectively communicate to your customer segments.
  • Select the right channels to attain and retain your customer segments;┬áincluding, but not limited to: advertising (including online), sales promotion, events and experiences, public relations, publicity, direct marketing, interactive marketing, word-of-mouth marketing, personal selling, e-mail marketing, social media marketing, and search engine marketing.
  • Learn skills that you can apply to create a digital marketing strategy.
  • Incorporate your marketing and sales information into a business plan template.